A word about UPF50+We're very serious about sun protection
Australia has the highest rate of skin cancer – over 400,000 new cases of skin cancer are reported each year and over 1800 of these are fatal melanomas. This can be explained by the predominantly fair skinned population, the outdoors Australian lifestyle, the often cloud-free climate and exposure to the resulting high levels of solar ultraviolet (UV) radiation. Media reports of UV radiation levels raise public awareness about the harmful effects of excessive exposure to solar UV radiation. We understand the importance of providing our customers with the highest level of UV protection sunhats, as determined by the Government Agency ARPANSA. As part of our commitment to providing the highest level of UV protection, the majority of our sun hats undergo rigorous testing at ARPANSA for exposure to high levels of sun radiation and have consequently gained the maximum rating of UPF50+ giving you peace of mind that you are buying a high quality product that not only looks good, but will also protect you from the harmful effects of the Australian climate. Click here for more information about ARPANSA.